With the announcement of the Kindle Fire, the price of tablets just dropped dramatically. What’s brilliant about this is the way Amazon is marketing it. You see, there’s been a 7 inch color and touch screen ebook reader and tablet out on the market for almost a year now. And it’s only $250. But I bet you’ve never heard of it.
The Kindle Fire is really just a clone of the Nook Color from Barnes & Noble.
But notice the way Amazon is talking about this Kindle: It runs on Android, has a web browser, can play apps, movies, games, magazines, music and books. You can even read your pdf’s and word doc’s. All for under 200 bucks. It pretty much does what an iPad can do but for a third of the price.
B&N really missed the boat by not promoting the Nook Color in the same way, even though they are virtually identical devices. It seems only the geeks figured out that little “ebook reader” is really a powerful and inexpensive Android tablet.
I have first hand experience with the Nook Color and I can tell you it’s a great little tablet for the price. I highly recommend it. But this Kindle will overshadow it, due to Amazon’s marketing prowess.
What does all of this mean for you and your business? Well, it’s just another nail in the coffin of print and broadcast media. If you still think your audience is watching tv or reading magazines, then you need to rethink your marketing. Here is yet another mobile online device people will be spending their time and ad dollars on. And at 200 bucks, it will have huge market penetration.
Will your message be found on these devices?
Read more here: Kindle Fire
And here: Nook Color
